Haoma (certified organic vegan perfumes)
Haoma is one of England’s nicest organic vegan perfumes, made with a blend of unique botanicals, sold in beautiful frosted glass bottles. First a little on their lovely scents, then follows an interview to learn more!
The signature fragrance of Haoma No.1 is suitable for men and women, which blends florals, woody and citrus notes. It uses natural resins and balsams to lock in scents, and is blended in small batches, to keep quality high.
Never spray scent near babies or pets (air rooms before letting them back in rooms). Avoid scent at night, if pets sleep on your bed. Same for incense, cocoa solid scents (in case they lick your skin – same with beauty creams and sun creams/cosmetics/deodorants with zinc oxide).
You can also choose eau de parfums in other scents:
- Orange (citrus)
- Frankincense & Myrrh
- Lavender (relaxing)
- Ylang Ylang (floral)
Why choose sustainable vegan scents?
Most of the big brand scents are made with fake fragrance and sometimes animal or endangered ingredients. And massively over-priced to pay for over-packaging and celebrity endorsements.
Ingredients to avoid in perfume & cologne
Parfum (this masks all kinds of nasties)
- Civet is from the glands of an Asian wild cat
- Castoreum (also used in ‘fake vanilla’) is from beavers
- Castoreum is from beavers
- Musk is from a tiny Siberian deer
- Hyraceum is from an African guinea pig
- Ambergris is from ‘whale poop’
- Rosewood oil (from a critically endangered tree)
- Ensure sandalwood and frankincense are sustainably-harvested
- Ensure eucalyptus avoids chainsaw harvesting to protect koalas ((monocultures can cause wildfires for these flammable trees).
How to safely dispose of old scents
Don’t pour old perfumes down drains, as alcohol/oils can harm wildlife. Use them up and recycle empty bottles (take full/half-full bottles to household recycling, as hazardous waste).
A chat with the founder of Haoma perfumes!
What can we expect from your unique perfumes?
At Haoma, our mission is to completely eliminate all processed ingredients, all harmful chemicals, all preservatives and emulsifiers and anything synthetic or made in a lab. We only work with edible, pure, certified organic and certified vegan ingredients of the highest quality.
If you have not used anatural perfume before, you will notice they have a different scent profile. Around 99% of perfumes on the market use synthetic fragrances.
Even ‘natural’ brands all use synthetic fragrances, generally listed as ‘perfume’ , ‘parfum’ or ‘fragrance’ in the ingredients list. These terms by law do not have to be disclosed further and can be made of toxic materials.
Our advice is that you look at the full ingredients lists of your favourite perfumes (when the company discloses them, most do not). If you spot ‘perfume/parfum’ or ‘fragrance’ listed, synthetic molecules are being used.
Some companies add an asterisk with wording like: ‘made with essential oils / blend of natural oils’. If essential oils were truly being used, they would be listed individually, not hidden under blanket terms.
Here at Haoma, we are extremely proud of our perfumes and claim that we are one of the handful of companies in the entire world that is transparent. Our awards and reviews are a testimony to this. We are also very proud that all our perfumes are 100% British and handmade.
What’s the difference when using natural perfumes?
Natural scents will never smell the way synthetic ones do, nor should they. This is not a flaw in formulation nor will this change with technological advancements. We trust that as a society we will once more learn to appreciate and get used to the natural scents, however unfortunately big perfume producers in the world are working hard to stop this.
Let us give you an example. Organic Myrrh essential oil is around £1,300 per kilogram and we use this in our formulations, if we were to buy it as a synthetic ingredient it would cost us around £10 for the same quantity. This price gap explains why large perfume houses prefer synthetics, and why natural scents remain rare.
What perfumes do you offer?
We currently offer two types of perfumes:
Single Note Perfumes
- Lavender – a calming, floral classic
- Ylang ylang – exotic, sensual, and sweet
- Orange – bright, uplifting, and fresh
With single note perfumes you will only notice one aroma, which is the name of the perfume. We only use the essential oil of that particular plant to give a clear, defined experience.
Complex Perfumes
- No. 1 – a unisex fragrance with layers of geranium, patchouli, and green woody undertones. Floral, earthy, and long-lasting.
- Frankincense & Myrrh – deep, smoky and woody. Composed entirely of steam-distilled tree resins, offering a rich, earthy aroma.
Because our fragrances are made purely from essential oils, they are also aromatherapy products. Essential oil molecules cross the blood–brain barrier, meaning they can positively influence mood, well-being, and even physiological responses – offering more than just a beautiful scent.
